An Act to prohibit the promotion of alcoholic beverages

Bill S-203 was a Senate Private Member's Bill prohibiting the promotion of alcoholic beverages through broadcast, online, and printed advertising in a manner similar to the Tobacco and Vaping Products Act (S.C. 1997, c. 13) restrictions on tobacco advertising. The Canadian Centre on Substance Use and Addiction estimates approximately 17,000 alcohol-related deaths annually in Canada per their 2024 report. The bill drew opposition from the Beer Canada, Canadian Vintners Association, and Spirits Canada industry groups; supporters included Mothers Against Drunk Driving (MADD Canada) and the Movember Foundation. The 2023 World Health Organization report on alcohol policy reaffirmed advertising restrictions as a cost-effective public-health intervention. Did not pass third reading.